Previewing a multimodal text
A-17
Previewing starts by looking at the basic details of a multimodal text and paying attention to first impressions. The following questions will help you as you preview.
- What strikes you right away? What do you notice that surprises, intrigues, or puzzles you about the text? What is the overall effect of the text?
- What kind of text is it: An advertisement? A photograph? A video? A podcast?
- What is the text’s purpose: To persuade? To inform? To entertain? If the text is an advertisement, what product or idea is it selling?
- Who is the target audience? What assumptions are made about the audience?
- Where was the text originally published or viewed?
- What seems most prominent in the text’s design?
