Keep in mind that your composition will sometimes have a broader audience than your purpose or your assignment suggests or than you intended to reach. Because multimodal compositions often live online or in some portable electronic format, they typically can be publicly viewed or shared. Someone who runs a Web search on your name, for example, may find your project. Your project may also have a longer life span than you intend.
If you take down a Web site you’ve created, pieces of it may have been downloaded and shared elsewhere by others. Even if you’re creating your project for a specific group of people, make sure your work is something you’d be comfortable sharing with a broader audience that may include friends, family members, or future employers, for example.
Activity 9: Your understanding of purpose
Activity 10: Your understanding of audience
Activity 11: Analyzing audience in your own project
Related topics:
Prewriting with your purpose in mind
Identifying your audience’s needs and perspectives
Connecting with your audience