Public service message (World Wildlife Fund)

Public service message

Image. Composite photograph of a mother cheetah and baby cheetah walking in a green field. The photograph has been altered with two labels sticking up from the cheetah’s backs. The labels are styled like clothing labels. The baby cheetah’s label is marked S; the mother’s label says X L. At the top of the image is the sentence Fashion claims more victims than you think, with the World Wildlife Fund logo in the top right corner. Source World Wildlife Fund.

This public service message combines two modes: written words and a static image.

Source: World Wildlife Fund, wwf.org.

Go to related page: Features: Which modes are represented? How do they function?