Annotated multimodal text (McDonald's advertisement)
Annotated visual
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![Annotated advertisement. The advertisement is for McDonald's. It shows a photograph of a large green lettuce leaf with an inset consisting of a young woman's face and a notecard and a message from McDonald's. The notecard says: "Ask M [the McDonald's "golden arches" M]: A series of real answers to real questions asked by our customers." Both instances of the word "real" are circled. A handwritten question takes up most of the card: "What makes your lettuce so crisp?" The message from McDonald's in response is on a red card that reads: "Our lettuce is fresh, so the crunch you hear is pure, fresh lettuce from the same place you buy yours. Simply put, the only unusual thing about our lettuce is the speed at which it travels from the farm to the restaurant. For more real answers to real questions, give us a call at 1-877-623-3663 or write to us at mcdonalds.com." The last sentence is underlined in yellow. The student's annotations read: (1) What signals is McDonald's giving customers about its menu? (2) Is McDonald's trying to remake its image with lettuce? (3) A real customer? [pointing at the photo of the young woman] (4) Repetition of "real." (5) Local vs. corporation. McDonald's as family restaurant. (6) Trying to show its commitment to customer service. (7) Open, nothing to hide.](asset/supp_img/HH_pA_i-fig2.jpg)