Checklist for constructing an argument

• Have
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  you examined your issue’s social and intellectual context?
• Have you developed a strong, arguable thesis? Have you answered the “So what?” question to show readers why your thesis needs to be argued?
• Have you backed up your thesis with persuasive lines of reasoning?
• Have you supported your claims with specific, sufficient, and relevant evidence?
• Are your appeals—ethical, logical, and emotional—appropriate and balanced for your audience and issue?
• Have you built common ground with your readers?
• Have you anticipated and addressed counterarguments?