Readers need to move from your words to the words of a source without feeling a jolt. Avoid dropping quotations into the text without warning. Instead, provide clear signal phrases, including at least the author’s name, to indicate the boundary between your words and the source’s words.
DROPPED QUOTATION
Laws designed to prevent chronic disease by promoting healthier food and beverage consumption also have potentially enormous benefits. “[A] 1% reduction in intake of saturated fat across the population would prevent more than 30,000 cases of coronary heart disease annually and save more than a billion dollars in health care costs” (Nestle 7).
QUOTATION WITH SIGNAL PHRASE (IN COLOR)
Laws designed to prevent chronic disease by promoting healthier food and beverage consumption also have potentially enormous benefits. To give just one example, Marion Nestle, a New York University professor of nutrition and public health, notes that “a 1% reduction in intake of saturated fat across the population would prevent more than 30,000 cases of coronary heart disease annually and save more than a billion dollars in health care costs” (7).
Establishing authority
Introducing summaries and paraphrases
Putting direct quotations in context
Integrating statistics and other facts