Figure11-10Marginal Cost and Average Cost Curves for Selena’s Gourmet Salsas Here we have the family of cost curves for Selena’s Gourmet Salsas: the marginal cost curve (MC), the average total cost curve (ATC), the average variable cost curve (AVC), and the average fixed cost curve (AFC). Note that the average total cost curve is U-shaped and the marginal cost curve crosses the average total cost curve at the bottom of the U, point M, corresponding to the minimum average total cost from Table 11-2 and Figure 11-9.