MICROECONOMICS

Vice President, Editorial: Charles Linsmeier

Associate Publisher: Steven Rigolosi

Executive Development Editor: Sharon Balbos

Marketing Manager: Thomas Digiano

Media Editor: Lukia Kliossis

Editorial Assistant: Carlos Marin

Director of Editing: Tracey Kuehn

Production Manager: Barbara Seixas

Associate Managing Editor: Lisa Kinne

Coordinating Editor: Debbie Smith of First Folio Resource Group Inc.

Managing Editor: Julie Kretchman of First Folio Resource Group Inc.

Developmental Editor: Bradley T. Smith of First Folio Resource Group Inc.

Art Director: Babs Reingold

Interior Designer: Babs Reingold

Cover Designer: Kevin Kall

Copy Editor: Arleane Ralph

Photo Editor: Cecilia Varas and Maria DeCambra

Photo Researcher: Elyse Rieder and Maria DeCambra

Composition: Kim Hutchinson of First Folio Resource Group Inc.

Printing and Binding: RR Donnelley

ISBN-13: 978-1-4292-4005-5

ISBN-10: 1-4292-4005-9

Library of Congress Control Number: 2012930398

© 2014, 2006 by Worth Publishers

All rights reserved.

Printed in the United States of America

First printing 2014

Worth Publishers

41 Madison Avenue

New York, NY 10010

www.worthpublishers.com

Text Credits

Chapter 6, Source information for “Economics in Action” on page 181: Department of Finance Canada, Air Travel Demand Elasticities: Concepts, Issues and Measurement, www.fin.gc.ca/consultresp/Airtravel/airtravStdy_-eng.asp. Chapter 11, Source information for “Economics in Action” on pages 352–353: www.ercb.com, Dr. Dobb’s Electronic Review of Computer Books. Chapter 16, Source article for “Economics in Action” on page 495: M. Gross, J. L. Sindelar, J. Mullahy, and R. Anderson, Policy Watch: Alcohol and Cigarette Taxes, Journal of Economic Perspectives, 7, 211–222, 1993. Chapter 19, Source information for “For Inquiring Minds” box on page 573: Nancy Stokey, A Quantitative Model of the British Industrial Revolution, 1780–1850. Carnegie-Rochester Conference Series on Public Policy, 55, 55–109, 2001. Chapter 20, Source article for “For Inquiring Minds” box on page 620: Joe Nocera, “Can We Turn Off Our Emotions When Investing?” New York Times, September 29, 2007. Retrieved from: http://www.nytimes.com/2007/09/29/business/29nocera.html?r=1&scp=1&sq=nocera%20Zweig&st=cse&oref=slogin.

To beginning students everywhere,
which we all were at one time.

And, to Sophia & Jon and
Dora, Alena, & Hanna

Iris & Jack