Contents
Preface for Instructors
Introduction for Student
Case 1 Graphics: Selecting and Presenting Data
The Situation
FIGURE 1.1 Sample APR Calculations for a Women’s Golf Team
The Challenge
Your Job
When You’re Finished
Task 1 Evaluate the Effectiveness of Graphics
DOCUMENT 1.2 Line Graph of Academic Achievement Trends
DOCUMENT 1.3 Bar Graph of Academic Achievement for All Women’s Sports
Task 2 Assess and Improve Communication Strategies
DOCUMENT 1.4 APR Statistics for Women’s Sports, 2009–2010
DOCUMENT 1.5 APR Statistics for Men’s Sports, 2009–2010
DOCUMENT 1.6 APR Snapshot
Task 3 Create Effective Graphics and Speaker’s Notes
DOCUMENT 1.7 Average Multi-year APR Scores, 2009–2010
Task 4 Write a Press Release, and Integrate Text and Graphics
DOCUMENT 1.8 Press Release Outline
Case 2 Definitions and Descriptions: Helping Your Readers Understand
The Situation
FIGURE 2.1 Bayside’s Community Garden
FIGURE 2.2 Model Parenthetical and Sentence Definitions
The Challenge
Your Job
When You’re Finished
Task 1 Analyze Parenthetical and Sentence Definitions
DOCUMENT 2.3 Parenthetical Definitions
DOCUMENT 2.4 Sentence Definitions
Task 2 Evaluate and Revise Descriptions
DOCUMENT 2.5 Object Description of Beneficial Insects
DOCUMENT 2.6 Mechanism Description of Garden Tiller
DOCUMENT 2.7 Process Description of Erosion Control
DOCUMENT 2.8 Object Description of USDA Plant Hardiness Zone 8b
Task 3 Clarify Definitions with Graphics
Task 4 Write Definitions 25
DOCUMENT 2.9 E-mail with Gardening Terms to Be Defined
Case 3 Correspondence: Considering Your Reader’s Point of View
The Situation
FIGURE 3.1 Axel Geirsson
The Challenge
Your Job
When You’re Finished
Task 1 Evaluate and Revise an Internal Memo
DOCUMENT 3.2 Memo on H2O Pro-TechT Features
Task 2 Evaluate and Revise a Response to a Customer
DOCUMENT 3.3 Customer Claim Letter
DOCUMENT 3.4 Response to Customer Claim Letter
Task 3 Respond to Customer Claims
DOCUMENT 3.5 Customer Claim E-mail 1
DOCUMENT 3.6 Customer Claim E-mail 2
Task 4 Write Microblogs and a Blog Post
DOCUMENT 3.7 Microblog Posts Critical of Company
DOCUMENT 3.8 Blog Post Critical of Company
Case 4 Proposals: Seeing Proposals through Reviewers’ Eyes
The Situation
FIGURE 4.1 Sample Funded Proposal
The Challenge
Your Job
When You’re Finished
Task 1 Evaluate Proposals
DOCUMENT 4.2 Skyview Coalition Proposal
DOCUMENT 4.3 Gameday Brigade Proposal
DOCUMENT 4.4 Teen Initiative Plan Proposal
DOCUMENT 4.5 Defensive Driving Course Proposal
Task 2 Reflect on the Review Process
Task 3 Respond to Proposals
Task 4 Write a Proposal
DOCUMENT 4.6 E-mail with Notes on Bicycle Helmet Program
Case 5 Reports: Learning to Write in an Organization
The Situation
The Challenge
FIGURE 5.1 Cover of the EIA’s Web Editorial Style Guide
Your Job
When You’re Finished
Task 1 Learn about an Organization’s Reports
FIGURE 5.2 “About EIA” Page of the EIA Web Site
FIGURE 5.3 “Mission and Overview” Page of the EIA Web Site
FIGURE 5.4 “EIA Offices” Page of the EIA Web Site 52
DOCUMENT 5.5 Preface from International Energy Outlook 2010
Task 2 Compare and Evaluate Report Designs
DOCUMENT 5.6 Web Page of Most Recent International Energy Outlook Report
DOCUMENT 5.7 Web Page of Archived International Energy Outlook 2010
DOCUMENT 5.8 Highlights Page from Printed Version of Archived International Energy Outlook 2010
Task 3 Learn about Appropriate Report Content
DOCUMENT 5.9 Page from Greenhouse Emissions Report
DOCUMENT 5.10 Excerpt on Energy-Related Carbon Dioxide Emissions from Greenhouse Emissions Report
DOCUMENT 5.11 Excerpt on Residential-Sector Carbon Dioxide Emissions from Greenhouse Emissions Report
Task 4 Use an Organization’s Style Guide
DOCUMENT 5.12 E-mail Query on How to Develop a Preface
DOCUMENT 5.13 E-mail Query on How to Format a Table
Case 6 Instructions: Guiding Readers in Performing a Task
The Situation
FIGURE 6.1 Engineer’s Sketch of ECG Lead II Waveform Display
The Challenge
Your Job
When You’re Finished
Task 1 Plan an Interview with a Subject-Matter Expert
DOCUMENT 6.2 E-mail Requesting Information on the Priti4.3 Monitor
Task 2 Evaluate Instructions
FIGURE 6.3 Engineer’s Sketch of Monitor User Interface
DOCUMENT 6.4 Basic Instructions for Operating Priti5 Monitor
Task 3 Write Instructions
DOCUMENT 6.5 Notes for Operating Priti5 Monitor
Task 4 Develop an Online Training Module
Case 7 Presentation Graphics: Highlighting Important Information
The Situation
FIGURE 7.1 Sample E-mail Announcing Open Enrollment Meeting
The Challenge
Your Job
When You’re Finished
Task 1 Design Presentation Slides
DOCUMENT 7.2 Opening Slide for Presentation
DOCUMENT 7.3 Presentation Slide with Agenda
DOCUMENT 7.4 Presentation Slide on the Paper Application
Task 2 Present Information Visually
DOCUMENT 7.5 Presentation Slide with Pie Chart
DOCUMENT 7.6 Presentation Slide on Survey Results
DOCUMENT 7.7 Presentation Slide on Benefits
Task 3 Create an Online Presentation
DOCUMENT 7.8 Presentation Notes
Task 4 Prepare a Handout
DOCUMENT 7.9 E-mail with Information for Presentation Handout