Ch. 13: Additional Exercise 1

Studying an Effective Executive Summary

Household Survey on Deposit Insurance Awareness, April 2001, is a report written by the Gallup Organization. Although the report contains a mass of statistical data, the writers have done an excellent job of highlighting their main findings in the executive summary. Identify two techniques used in the executive summary to help readers understand the major findings of the report. Be prepared to share your findings with the class.