bedguide10e

Revising and Editing

Exchange drafts with your peers to learn what is — or isn’t — clear to someone else who is not immersed in your ad. Then revise as needed.

Have you briefly described the ad as you open your essay?
Have you stated your thesis about how the ad persuades its audience?
Have you identified visual features and details that support your view?
Do you need more detail about the ad’s figures, action, or design?
Do you need more on the feeling, attitude, theme, or meaning conveyed?
Have you moved smoothly between each main point about the effectiveness of the ad and the detail from the ad that demonstrates the point?

After you have revised your visual analysis, check the grammar, word choice, punctuation, and mechanics — then correct any problems you find.

See the relevant checklist sections in the Quick Editing Guide for more help. See also to the Quick Format Guide.

	Have you used adjectives and adverbs correctly to present the ad?	A7
	Have you placed modifiers correctly so that your descriptions are clear?	B1
	Have you used correct manuscript format for your paper?