For more on responding to images, see Ch. 14.
Traditionally, a literate person was someone who could read and write. This definition remains current, but technologies have vastly increased the complexity of reading and writing. Multimodal online texts now combine written materials with images, sounds, and motions. Such texts can’t be confined to the fixed form of a printed page and may be randomly or routinely updated. They also may be accessed flexibly as a reader wanders through sites by following links rather than paging through the defined sequence of a bound book.
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Learning to read and write effectively has likewise increased in complexity. Many people simply assume that a reader’s eye routinely moves from left to right, from one letter or word to the next. However, eye-movement studies show that readers actually jump back and forth, skip letters and words, and guess at words the eye skips. Online readers also may jump from line to line or chunk to chunk, scanning the page. In addition, multimodal texts may draw the eye to, or from, the typical left-to-right, top-to-bottom path with an image. Analyzing the meaning or impact of an image may require “reading” its placement and arrangement.
What might these changes mean for you as a reader and writer? Your critical reading skills are likely to be increasingly useful, as the essential challenge of deep, thoughtful reading applies to graphic novels, blogs, photo essays, and YouTube videos just as it does to printed books, articles, and essays. In fact, some argue that texts using multiple components and appealing to multiple senses require even more thorough scrutiny to grasp what they are saying and how they are saying it. Here are some suggestions about how you might apply your critical skills in these often media-rich contexts:
Concentrate on your purpose to stay focused when you read online or multimodal texts, especially if those texts tug you further and further away from your original search or material.
Create a digital file, reading journal, research journal, or writer’s blog so that you have a handy location for responding to new materials.
Bookmark meaty online readings, sites, or multimodal texts so you can easily return to examine their details. Consider what you see or hear, what the material suggests, and how it appeals to you.
Read features and effects of visual or multimodal texts as carefully as you read words in print texts. Observe composition, symmetry, sequence, shape, color, texture, brightness, and other visual components.
Listen for the presence and impact of audio characteristics such as sound effects (accuracy, clarity, volume, timing, emotional power), speech (pitch, tone, dialect, accent, pace), and music (instrumentation, vocals, melody, rhythm, harmony, musical roots, cuts, remix decisions).
Examine visual or multimodal materials critically—analyzing components, synthesizing varied information, and evaluating effects.
Evaluate research material that presents evidence to support your points or to challenge other views so that you rely on trustworthy sources.
Secure any necessary permission to add someone else’s visual or other material to your text and to credit your source appropriately.
Generate even more ideas by rereading this chapter and thinking about how you could apply the skills presented here in new situations.
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Learning by Doing Reading a Web Site
Examine this nonprofit organization’s Web site: idahorivers.org. Using this chapter as a guide, consider the following questions as you evaluate or “read” the site: Based on the URL address, what kind of information do you expect to find on this Web site? Looking at the pictures on the home page, what do you think this organization does? How is information presented? How easy is it to navigate the page? Is everything understandable? Does the organization use special language or jargon? What might that language tell you about the organization? Does the information seem credible? Why, or why not? Identify specific features on the site that support your position. Write a short reflection to capture your observations. What will you remember the next time you “read” a Web site?