Ch 14: Additional Writing Assignment 4 (Visual Assignment)

  1. Visual Assignment. Volkswagen continues to produce thought-provoking advertisements like the one shown in Figure 14.6. Search online for some of the company’s recent ads (try “VW” or “Volkswagen commercials”). View one or two ads, considering such features as their stories or “plots”; the choice of figures, settings, and images; the angles from which subjects are filmed; and any text messages included. Based on your analysis, decide what message you think that the company wants to communicate about its cars. In your essay, describe this message, the audience that Volkswagen seems to aim for, and the artistic choices in the ads that appeal to this audience.