Source: Title page from The Consumer Society Reader. Ed. Juliet B. Shor and Douglas B. Holt. The New Press, 2000. Reprinted by permission. First page of “The Ideological Genesis of Needs” as it appears in The Consumer Society Reader. From For a Critique of the Political Economy of the Sign by Jean Baudrillard. Trans. Charles Levin. Copyright © 1981 Telos Press Publishing. Reprinted by permission.