THE RHETORICAL SITUATION

Purpose

Audience

Rhetorical appeal

Modes & media

Purpose

Nollen writes her cover letter to persuade the director of marketing that her background makes her an ideal fit for a marketing assistant position.

Audience

Nollen’s primary audience is Karen Soeltz, the director of marketing. Secondary readers might be other supervisors and employees who work with the marketing department.

Rhetorical appeals

Nollen establishes her ethos by describing the variety of her work experience in the publishing industry, such as writing and designing press releases.

Nollen appeals to logos by making logical connections between experience mentioned on her resume and her desired place of employment, Bedford. She connects digital publishing trends with part of Bedford’s mission statement.

Modes & media

Mode = written Nollen relies on text for her cover letter. She does mention a visual in her ending summary of samples included, but the visuals are not an actual part of her cover letter.

Medium = digital This cover letter was sent digitally, by e-mail.