Pop Quiz: Chapter 17

Question

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Chapter 17: 1. For persuasive presentations, a speech of argues for a specific action—for example, persuading your audience to exercise at least three hours a week.

Question

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Chapter 17: 2. According to the elaboration likelihood model, listeners are more likely to take a to processing your message if they already understand the content.

Question

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Chapter 17: 3. When establishing ethos with an audience, creating a sense of immediacy can help with your .

Question

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Chapter 17: 4. Which of the following fallacies occurs if you argue that you deserve a Friday night off because a coworker also has it off?

Question

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Chapter 17: 5. Before convincing your audience to regularly volunteer at a local food bank, you may start by asking them to make a small donation or visit the Web site to learn more about the operation. This is known as .