GRAPHIC IDENTITY DESIGNS

Rubber Design, Case Study: Flying Goat Coffee From rubberdesign.com

The logo system for Flying Goat Coffee shows how a set of design choices can help construct a coherent, consistent identity for an organization. The design firm Rubber Design used only a handful of contrasting colors — orange, brown, and white — repeated over all of the company’s texts to create a recognizable identity in viewers’ minds. (Think of how Coca-Cola’s logo always draws on the same shade of red or how UPS’s designs always draw on the same shade of brown.) The shapes in the logo system are also simple, which makes them both recognizable in a wide range of sizes and easier for viewers to remember (without even consciously trying to remember). The typographic choices are informal but bold — a good choice for a coffee company. By remaining consistent to this handful of design choices, Rubber Design can quickly adapt the logo system to many different contexts and product types.

GRAPHIC IDENTITY MANUAL

Alzheimer’s Society, “Bringing Our Brand to Life” From alzbrandguide.org.uk

The Alzheimer’s Society is a nonprofit organization in the United Kingdom that works to advance research and care for people affected by Alzheimer’s disease and other forms of dementia. This booklet is just one of many documents on their brand guidelines website that helps staff and members consistently use the society’s logo and other aspects of its graphic identity.

Download the manual.