NEWSLETTER

La Cienega Farmers’ Market, Fall 2012 Newsletter

The La Cienega Farmers’ Market in Los Angeles publishes an occasional newsletter that the group posts as a PDF file on its website and distributes as text through an e-mail to members. This example from fall 2012 demonstrates a simple but effective newsletter format that’s appropriate for its audience. The pages are structured with a rough grid system that uses three columns. It’s not as “slick” as a full system with consistent horizontal and vertical structure, but it’s easier to lay out and probably more appropriate than an overly polished look would be. Farmers’ markets are known for being informal rather than formal, handmade rather than mass-produced, a little rough around the edges rather than precisely structured. The text itself takes an informal, friendly, welcoming note (without being sloppy).

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