You obviously need to think about content: What will convince your audience to register to vote? Begin expanding your PACT framework and brainstorm some possible approaches.

Look at other texts with a similar purpose to see what strategies they draw on. You can find texts online or around your campus. You can even look beyond political ads to other texts that seem like they’re successful (advertisements for local events, recruiting posters for campus organizations, fund drives, or more).

You should also look for research and other work that’s already been done on this issue: Many organizations have looked at how to motivate college-aged students to vote. These sources might give you ideas on potential strategies.