There are a lot of things that might convince prospective students to apply to your school. Consider looking at resources like the existing recruiting materials at your school. Look at other schools that seem to be targeting similar students to see what their strategies are.

Search the web for tutorials on making podcasts, both general strategies and those specific to whatever audio-editing software you’ll be using.

It would also be a good idea to locate some existing podcasts, especially popular ones. As you work through your PACT chart, add notes about strategies that seem important for the specific audiences you’re working with.