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How Do We Decide What to Buy?

Each day, we make economic decisions on what to buy, what to eat, and how to allocate our limited time. Although marginal utility analysis can guide us into making rational decisions, behavioral economic factors play an important role as well.

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The average distribution of U.S. household budgets on various expenditure components in 2014, along with trends in selected components from 2012 to 2014.

The By the NumbersDo It Yourself! Lab Activity will explore expenditures of U.S. households.

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As preferences for organic foods increase, more supermarket chains respond, leading to rising sales of organic foods.

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