Actively Evaluate Media Messages
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Ethics and You
How does your awareness of media effects influence how you spread information and content by sharing it on Facebook, Twitter, or other social media? Are there some stories or media clips that would be irresponsible to share without knowing more about them?
When you put together all the above skills, you can critically evaluate media messages and become a more competent participant in mass communication. Ask yourself what was great about a television episode (was it insightful, clever, funny, or moving?) and what was poor (unbelievable, unrealistic, or clichéd?). Consider carefully what underlying themes or values are being presented in your entertainment and news content. Are these consistent with your own values? Should they be? Might these images be suggesting that you should compromise your morals or engage in unhealthy behavior?
Take time to think critically about the messages you send as well as those you receive. Be mindful when posting on Facebook or Twitter: Are you respecting the privacy of others when you tag them in photos? Are the messages in your status updates appropriate? Is it fair to retweet an embarrassing post that the author might regret having written? Remember, as both a consumer and a producer of media messages, it’s up to you to communicate competently and ethically.
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