Using Language That Works
Page 266
Now you know quite a bit about identifying, supporting, arranging, and moving between the main points of your speech. But to describe and explain the points themselves, you must make competent language choices that bring your ideas to life right before your audience’s eyes. The words that you choose for your speech are clearly powerful, so it’s important to think about them now, in the preparation and writing stages, so that you can eventually incorporate them into your actual presentation.