Meeting the Audience’s Informational Needs

Meeting the Audience’s Informational Needs

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Effective speakers engage their listeners because they have made the effort to understand the needs of their audience members. This is especially important in informative speaking. You want to avoid delivering a long list of facts that are already common knowledge because the object is for your audience to learn something new. Understanding your listeners’ needs also involves choosing an appropriate topic and making that topic relevant to your listeners. Let’s take a look at these points using DNA evidence as an example.