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Encoding (the process of mentally constructing a message for production) Decoding (the process of receiving a message by interpreting and assigning meaning to it)

Appropriateness Effectiveness

Linear model: A TV station airing a show to an at-home audience. Interaction model: A text message conversation between two friends. Competent communication model: A real-time conversation between two friends.

Basic communication processes: include perception, intercultural interaction, verbal communication, nonverbal communication, and listening. Interpersonal communication: the study of dyadic communication, or communication between two people. Group and organizational communication: the flow of information and interactions among individuals in groups. Public speaking: presenting in front of a group and becoming a more critical audience member.