Analyze & Write

2. Write a paragraph or two analyzing how the “It’s Only Another Beer” ad’s presentation of the message about the consequences of drinking and driving:

• In what ways do the prominent art, minimal text, and use of white space contribute to the argument?
• What do the features of the ad say about its purpose and intended audience? In other words, with what types of audiences and in what types of places might this ad trigger the strongest response? Why, given such audiences and places, might an in-depth article with study findings or statistics on the toll of drunk driving have a less powerful or lasting effect?