- To stake a position on an issue
- To convince others to agree with the position
- To persuade readers to take action
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- Want thoughtful consideration of an issue that is important to them
- Look for a clearly stated claim supported by ample reasons and reliable evidence
- Expect a fair and reasonable presentation of information, ideas, and competing arguments
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- Advocates appeal to readers’ reason, emotion, and trust as they present arguments.
- Evidence can come from personal observation, print and electronic documents, or field research.
- Supporting information is often presented in visual form.
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- Effective writers consider opposing points of view and choose argumentative strategies that establish common ground with readers.
- Advocates might use color and images to set a mood and often present supporting information in visual forms — such as charts, tables, and graphs — to help readers understand an issue.
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