Choose Among Media Sources

In composing your multimodal essay, you will have many options about the types of sources you can include in your essay. As you consider your options, give some thought to the effect each type of source will have on your ability to achieve your writing goals, address the expectations of your readers, and adapt to the context in which your document will be read. Think about the differences, for example, between presenting part of a written transcript of an interview, linking to an audio clip of the interview, and embedding a video clip of the interview into your essay. Each has its advantages. A written transcript can be skimmed, while readers will need to spend more time opening and listening to an audio or video clip. In contrast, the audio and video clips would allow the reader to pick up on the speaker’s tone of voice or facial expressions, neither of which can be conveyed clearly through a transcript. Similarly, consider the trade-offs between presenting a concise, well-designed table and embedding a spreadsheet containing raw data that a reader could open and work with. Better yet, think about the advantages of including the table and the spreadsheet — you’ll not only allow your readers to view your conclusions as you’ve presented them in the table but also give them a chance to work with the data and come to their own conclusions.