An important part of the overall look and feel of a Web site is the appearance and placement of specific elements on its pages. The following are some of the most common elements that are displayed on Web pages.
Headings display titles and subtitles on a page and are typically fairly brief.
Body text is used to display ordinary text, such as the text found in paragraphs.
Images and other media elements are commonly found on Web pages and include icons, buttons, photographs, animations, audio files, and video files. The program you are using to create your page will allow you to specify borders, descriptive titles (informational flags), and various horizontal and vertical alignments.
Page backgrounds can range from a simple white background, to a repeating (tiled) image, to a single image that acts as a watermark. Your design decisions should take into account the impact of a background color or image on the readability of text and the emotional tones that the color or image conveys.
Links to other Web pages, to locations elsewhere on the page, and to other Internet resources should be clearly distinguishable from other text on the page.
Navigation tools should be displayed on your page in a manner that is consistent with the overall look and feel of the Web site. Avoid changing the background color or shifting the location, for instance, of a navigation menu. Consistently displaying navigation tools will make it easier for your readers to locate them.