You can also choose quotations and illustrations with an eye toward establishing an overall mood for your readers. The emotional impact of images of a celebration at a sporting event, an expression of grief at a funeral, or a calming mountain vista can lead your readers to react in specific ways to your document. Similarly, a striking quote, such as “The screams of pain coming out of that room will stay with me as long as I live,” can evoke a particular mood in your readers.