- To share information
- To answer questions
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- Want to be informed
- Expect a fair and reasonable presentation of information, ideas, and arguments
- Need clear explanations of important ideas and concepts
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- Information can be drawn from published studies and reports, news media, and personal experience.
- Information can be obtained firsthand, through interviews, observation, surveys, correspondence, and attendance at public events.
- Reporters check that their sources are credible and accurate.
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- The level of detail is adjusted to anticipate what readers are likely to know already and to make new information easier to follow.
- Informative documents often use illustrations — such as charts, tables, graphs, and images — to help readers understand concepts and ideas.
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