Consider Genre and Design

A well-written analytical essay uses design for three primary reasons: to improve readability, to simplify the presentation of complex concepts and information, and to enhance the writer’s ability to achieve his or her goals.

As you contemplate design options for your essay, make note of any formatting requirements specified in your assignment (such as margins, spacing, font, and the like). Consider as well the expectations of your readers, particularly your instructor. You might also think about including visual evidence such as figures and images.

If you use figures and images in your essay, place them near their first mention in the text. You can learn more about figures, illustrations, captions, and other aspects of document design in Chapters 16 and 17.