EnviroMedia Social Marketing & the University of Oregon

Greenwashing Index

The Greenwashing Index is a forum for user-generated reviews evaluating the truth of environmental claims made in advertisements. The Web site explains that “greenwashing” happens “when a company or organization spends more time and money claiming to be ‘green’ through advertising and marketing than actually implementing business practices that minimize environmental impact.” The sponsors of the site are EnviroMedia Social Marketing and the University of Oregon. EnviroMedia specializes in marketing campaigns geared toward creating a green profile for companies that want to tell consumers about their sustainability efforts in an appealing and straightforward way, and the University of Oregon has a track record of interdisciplinary environmental research and activism.

Source: http://www.greenwashingindex.com/