- To determine whether something has succeeded or failed
- To improve or refine something
- To provide a basis for choosing among alternatives
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- Want another person’s opinion
- Expect judgments to be based on appropriate criteria and supported with evidence and analysis
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- The subject itself is often an important source of evidence.
- Published documents, personal experiences, and, in some cases, interviews and observations provide additional support.
- Reviewing other sources alerts evaluators to alternative opinions and perspectives.
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- Decisions about criteria and evidence reflect a writer’s knowledge of readers, of the subject, and of its background and setting.
- Effective evaluations balance positive and negative assessments and acknowledge alternative perspectives.
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