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Did You See That Clown? Do you think you would notice if a unicycling clown crossed your path? Probably—unless you were using a cell phone! Fully three-quarters of students who were talking on cell phones did not see this clown as they walked across a busy campus square—an example of inattentional blindness (Hyman & others, 2010).
Photo courtesy Ira Hyman. © John Wiley & Sons, Ltd