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Beyond Freedom and Dignity The impact of the publication of Beyond Freedom and Dignity in August 1971, can be measured by the flurry of media attention that accompanied its release. Skinner appeared on the cover of Time magazine, was interviewed by the New York Times, and appeared on many national television shows, including the Today show. The Time cover headline read, “We Can’t Afford Freedom” and showed Skinner surrounded by some of his famous creations, including a pigeon pecking a ping-pong ball and a rat pressing a lever in a Skinner box.
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