Exercise 11.5 Analyzing ethical appeals in a visual argument

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© SUSTAINABLE FOOD LAB

List the ways in which the Sustainable Food Laboratory’s logo (11f) demonstrates knowledge, establishes common ground, and shows fairness. Do you think the visual is helpful in convincing you of the organization’s credibility? Why, or why not?

Question

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List the ways in which the Sustainable Food Laboratory’s logo demonstrates knowledge, establishes common ground, and shows fairness. Do you think the visual is helpful in convincing you of the organization’s credibility? Why, or why not?