Thinking Critically about Arguments Based on Character

Thinking Critically about Arguments Based on Character

Put simply, arguments based on character (ethos) depend on trust. We tend to accept arguments from those we trust, and we trust them (whether individuals, groups, or institutions) in good part because of their reputations. Three main elements — credibility, authority, and unselfish or clear motives — add up to ethos.

To answer serious and important questions, we often turn to professionals (doctors, lawyers, engineers, teachers, pastors) or to experts (those with knowledge and experience) for good advice. Based on their backgrounds, such people come with their ethos already established.

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Thus, appeals or arguments about character often turn on claims like these: