Visual Rhetoric

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Visual Rhetoric

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Artwork © Daniel Libeskind, all rights reserved. Photo © Henry Leutwyler Studio, all rights reserved.

To commemorate the two hundredth anniversary of “The Star-Spangled Banner,” its lyrics composed by Francis Scott Key in September 1814 following the failed British bombardment of Fort McHenry outside Baltimore, the Smithsonian Institution asked a group of artists to reflect on what the American flag means today. Most of the artists expressed their ideas and opinions visually, through paintings, photographs, montages, sculptures, films, even a graphic “fantasy.” Three of their items are reproduced above: left to right, a steel-and-aluminum flag by architect Daniel Libeskind; a figure in acrylic and watercolor by Anita Kunz; and a photo collage by graphic designer David Carson. Even so small a sampling of visual rhetoric underscores what you doubtless already know: images tease our imaginations, provoke responses from viewers, and, yes, make arguments. They have clout.