EXERCISE 5.7: THINKING CRITICALLY

EXERCISE 5.7: THINKING CRITICALLY

Reading with an Eye for Purpose, Audience, and Context

Advertisements provide good examples of writing that is tailored carefully for specific audiences. Find two ads for the same product in contexts that suggest that the ads aim to appeal to different audiences—for example, men and women. What differences do you see in the messages and photography? What conclusions can you draw about ways of appealing to specific audiences?

Thinking about Your Own Attention to Purpose, Audience, and Context

Analyze a text you have written or are working on right now for an academic course.

  • Question

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