8.3 Forgetting, Memory Construction, and Improving Memory

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Forgetting

8-15 Why do we forget?

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Amid all the applause for memory—all the efforts to understand it, all the books on how to improve it—have any voices been heard in praise of forgetting? William James (1890, p. 680) was such a voice: “If we remembered everything, we should on most occasions be as ill off as if we remembered nothing.” To discard the clutter of useless or out-of-date information—where we parked the car yesterday, our old phone number, restaurant orders already cooked and served—is surely a blessing. The Russian memory whiz S, whom we met at the beginning of this chapter, was haunted by his junk heap of memories. They dominated his consciousness. He had difficulty thinking abstractly—generalizing, organizing, evaluating. After reading a story, he could recite it but would struggle to summarize its gist.

“Amnesia seeps into the crevices of our brains, and amnesia heals.”

Joyce Carol Oates, “Words Fail, Memory Blurs, Life Wins,” 2001

A more recent case study of a life overtaken by memory is Jill Price, whose experience has been studied and verified by a University of California at Irvine research team, along with several dozen other “highly superior autobiographical memory” cases (McGaugh & LePort, 2014; Parker et al., 2006). Price compares her memory to “a running movie that never stops. It’s like a split screen. I’ll be talking to someone and seeing something else. . . . Whenever I see a date flash on the television (or anywhere for that matter) I automatically go back to that day and remember where I was, what I was doing, what day it fell on, and on and on and on and on. It is nonstop, uncontrollable, and totally exhausting.” A good memory is helpful, but so is the ability to forget. If a memory-enhancing pill becomes available, it had better not be too effective.

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The woman who can’t forget Jill Price, with writer Bart Davis, told her story in a 2008 published memoir. Price remembers every day of her life since age 14 with detailed clarity, including both the joys and the hurts. Researchers have identified enlarged brain areas in such “super memory” people (Ally et al., 2013; LePort et al., 2012).
Dan Tuffs/Getty Images

More often, however, our unpredictable memory dismays and frustrates us. Memories are quirky. My [DM’s] own memory can easily call up such episodes as that wonderful first kiss with the woman I love, or trivial facts like the air mileage from London to Detroit. Then it abandons me when I discover I have failed to encode, store, or retrieve a student’s name, or where I left my sunglasses. See how you do with remembering this sentence when we ask you about it later: The fish attacked the swimmer.

Forgetting and the Two-Track Mind

image See LaunchPad’s Video: Case Studies, below, for a helpful tutorial animation about this type of research method.

For some, memory loss is severe and permanent. Consider Henry Molaison (1926–2008). Surgeons removed much of his hippocampus in order to stop severe seizures. This resulted “in severe disconnection of the remaining hippocampus” from the rest of the brain (Annese et al., 2014). For 55 years after the procedure, Molaison was unable to form new conscious memories. He was, as before his surgery, intelligent and did daily crossword puzzles. Yet1, reported neuroscientist Suzanne Corkin (2005, 2013), “I’ve known H. M. since 1962, and he still doesn’t know who I am.” For about 20 seconds during a conversation he could keep something in mind. When distracted, he would lose what was just said or what had just occurred. Without the neural tissue for turning new information into long-term memories, he never could name the current president of the United States (Ogden, 2012).

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anterograde amnesia an inability to form new memories.

retrograde amnesia an inability to retrieve information from one’s past.

Molaison suffered from anterograde amnesiahe could recall his past, but he could not form new memories. (Those who cannot recall their past—the old information stored in long-term memory—suffer from retrograde amnesia.)

Neurologist Oliver Sacks (1985, pp. 26-27) described another patient, Jimmie, who had anterograde amnesia resulting from brain damage. Jimmie had no memories—thus, no sense of elapsed time—beyond his injury in 1945.

When Jimmie gave his age as 19, Sacks set a mirror before him: “Look in the mirror and tell me what you see. Is that a 19-year-old looking out from the mirror?”

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© The New Yorker Collection, 1992, Robert Mankoff from cartoonbank.com. All Rights Reserved

Jimmie turned ashen, gripped the chair, cursed, then became frantic: “What’s going on? What’s happened to me? Is this a nightmare? Am I crazy? Is this a joke?” When his attention was diverted to some children playing baseball, his panic ended, the dreadful mirror forgotten.

Sacks showed Jimmie a photo from National Geographic. “What is this?” he asked.

“It’s the Moon,” Jimmie replied.

“No, it’s not,” Sacks answered. “It’s a picture of the Earth taken from the Moon.”

“Doc, you’re kidding! Someone would’ve had to get a camera up there!”

“Naturally.”

“Hell! You’re joking—how the hell would you do that?” Jimmie’s wonder was that of a bright young man from 40 years earlier reacting with amazement to his travel back to the future.

Careful testing of these unique people reveals something even stranger: Although incapable of recalling new facts or anything they have done recently, Molaison, Jimmie, and others with similar conditions can learn nonverbal tasks. Shown hard-to-find figures in pictures (in the Where’s Waldo? series), they can quickly spot them again later. They can find their way to the bathroom, though without being able to tell you where it is. They can learn to read mirror-image writing or do a jigsaw puzzle, and they have even learned complicated job skills (Schacter, 1992, 1996; Xu & Corkin, 2001). They can be classically conditioned. However, they do all these things with no awareness of having learned them. “Well, this is strange,” Molaison said, after demonstrating his nondeclarative memory of skillful mirror tracing. “I thought that would be difficult. But it seems as though I’ve done it quite well” (Shapin, 2013).

image For a 6-minute example of another dramatic case—of an accomplished musician who has lost the ability to form new memories—see LaunchPad’s Video—Clive Wearing: Living Without Memory, below.

Molaison and Jimmie lost their ability to form new explicit memories, but their automatic processing ability remained intact. Like Alzheimer’s patients, whose explicit memories for new people and events are lost, they could form new implicit memories (Lustig & Buckner, 2004). These patients can learn how to do something, but they will have no conscious recall of learning their new skill. Such sad cases confirm that we have two distinct memory systems, controlled by different parts of the brain.

For most of us, forgetting is a less drastic process. Let’s consider some of the reasons we forget.

Encoding Failure

Much of what we sense we never notice, and what we fail to encode, we will never remember (FIGURE 8.15). English novelist and critic C. S. Lewis (1967, p. 107) described the enormity of what we never encode:

[We are] bombarded every second by sensations, emotions, thoughts . . . nine-tenths of which [we] must simply ignore. The past [is] a roaring cataract of billions upon billions of such moments: Any one of them too complex to grasp in its entirety, and the aggregate beyond all imagination. . . . At every tick of the clock, in every inhabited part of the world, an unimaginable richness and variety of ‘history’ falls off the world into total oblivion.

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Figure 8.13: FIGURE 8.15  Forgetting as encoding failure We cannot remember what we have not encoded.

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Age can affect encoding efficiency. The brain areas that jump into action when young adults encode new information are less responsive in older adults. This slower encoding helps explain age-related memory decline (Grady et al., 1995).

But no matter how young we are, we selectively attend to few of the myriad sights and sounds continually bombarding us. Consider: You have surely seen the Apple computer logo thousands of times. Can you draw it? In one study, only 1 of 85 UCLA students (including 52 Apple users) could do so accurately (Blake et al., 2015). Without encoding effort, many potential memories never form.

Storage Decay

Even after encoding something well, we sometimes later forget it. To study the durability of stored memories, Ebbinghaus (1885) learned more lists of nonsense syllables and measured how much he retained when relearning each list, from 20 minutes to 30 days later. The result, confirmed by later experiments, was his famous forgetting curve: The course of forgetting is initially rapid, then levels off with time (FIGURE 8.16; Wixted & Ebbesen, 1991). Harry Bahrick (1984) found a similar forgetting curve for Spanish vocabulary learned in school. Compared with those just completing a high school or college Spanish course, people 3 years out of school had forgotten much of what they had learned (FIGURE 8.17 below). However, what people remembered then, they still remembered 25 and more years later. Their forgetting had leveled off.

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Figure 8.14: FIGURE 8.16  Ebbinghaus’ forgetting curve After learning lists of nonsense syllables, such as YOX and JIH, Ebbinghaus studied how much he retained up to 30 days later. He found that memory for novel information fades quickly, then levels out. (Data from Ebbinghaus, 1885/1964.)

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FIGURE 8.17  The forgetting curve for Spanish learned in school Compared with people just completing a Spanish course, those 3 years out of the course remembered much less (on a vocabulary recognition test). Compared with the 3-year group, however, those who studied Spanish even longer ago did not forget much more. (Data from Bahrick, 1984.)

One explanation for these forgetting curves is a gradual fading of the physical memory trace. Cognitive neuroscientists are getting closer to solving the mystery of the physical storage of memory and are increasing our understanding of how memory storage could decay. Like books you can’t find in your campus library, memories may be inaccessible for many reasons. Some were never acquired (not encoded). Others were discarded (stored memories decay). And others are out of reach because we can’t retrieve them.

Retrieval Failure

Often, forgetting is not memories faded, but memories unretrieved. We store in long-term memory what’s important to us or what we’ve rehearsed. But sometimes important events defy our attempts to access them (FIGURE 8.18). How frustrating when a name lies poised on the tip of our tongue, just beyond reach. Given retrieval cues (“It begins with an M”), we may easily retrieve the elusive memory. Retrieval problems contribute to the occasional memory failures of older adults, who more frequently are frustrated by tip-of-the-tongue forgetting (Abrams, 2008; Salthouse & Mandell, 2013).

Deaf persons fluent in sign language experience a parallel “tip of the fingers” phenomenon (Thompson et al., 2005).

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Figure 8.15: FIGURE 8.18  Retrieval failure Sometimes even stored information cannot be accessed, which leads to forgetting.

Do you recall the gist of the second sentence we asked you to remember? If not, does the word shark serve as a retrieval cue? Experiments show that shark (likely what you visualized) more readily retrieves the image you stored than does the sentence’s actual word, fish (Anderson et al., 1976). (The sentence was “The fish attacked the swimmer.”)

But retrieval problems occasionally stem from interference and, perhaps, from motivated forgetting.

proactive interference the forward-acting disruptive effect of prior learning on the recall of new information.

INTERFERENCE As you collect more and more information, your mental attic never fills, but it surely gets cluttered. Sometimes the clutter wins, and new and old learning collide. Proactive (forward-acting) interference occurs when prior learning disrupts your recall of new information. If you buy a new combination lock, your well-rehearsed old combination may interfere with your retrieval of the new one.

retroactive interference the backward-acting disruptive effect of new learning on the recall of old information.

Retroactive (backward-acting) interference occurs when new learning disrupts recall of old information. If someone sings new lyrics to the tune of an old song, you may have trouble remembering the original words. It is rather like a second stone tossed in a pond, disrupting the waves rippling out from the first.

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Information presented in the hour before sleep suffers less retroactive interference because the opportunity for interfering events is minimized (Diekelmann & Born, 2010; Nesca & Koulack, 1994). Researchers John Jenkins and Karl Dallenbach (1924) first discovered this in a now-classic experiment. Day after day, two people each learned some nonsense syllables, then tried to recall them after up to eight hours of being awake or asleep at night. As FIGURE 8.19 shows, forgetting occurred more rapidly after being awake and involved with other activities. The investigators surmised that “forgetting is not so much a matter of the decay of old impressions and associations as it is a matter of interference, inhibition, or obliteration of the old by the new” (1924, p. 612).

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Figure 8.16: FIGURE 8.19  Retroactive interference More forgetting occurred when a person stayed awake and experienced other new material. (Data from Jenkins & Dallenbach, 1924.)

The hour before sleep is a good time to commit information to memory (Scullin & McDaniel, 2010), though information presented in the seconds just before sleep is seldom remembered (Wyatt & Bootzin, 1994). If you’re considering learning while sleeping, forget it. We have little memory for information played aloud in the room during sleep, although the ears do register it (Wood et al., 1992).

image To experience a demonstration and explanation of interference effects on memory, see LaunchPad’s PsychSim 6: Forgetting.

Old and new learning do not always compete with each other, of course. Previously learned information (Latin) often facilitates our learning of new information (French). This phenomenon is called positive transfer.

MOTIVATED FORGETTING To remember our past is often to revise it. Years ago, the huge cookie jar in my [DM’s] kitchen was jammed with freshly baked chocolate chip cookies. Still more were cooling across racks on the counter. Twenty-four hours later, not a crumb was left. Who had taken them? During that time, my wife, three children, and I were the only people in the house. So while memories were still fresh, I conducted a little memory test. Andy admitted wolfing down as many as 20. Peter thought he had eaten 15. Laura guessed she had stuffed her then-6-year-old body with 15 cookies. My wife, Carol, recalled eating 6, and I remembered consuming 15 and taking 18 more to the office. We sheepishly accepted responsibility for 89 cookies. Still, we had not come close; there had been 160.

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Why do our memories fail us? This happens in part because memory is an “unreliable, self-serving historian” (Tavris & Aronson, 2007, p. 6). Consider one study, in which researchers told some participants about the benefits of frequent toothbrushing. Those individuals then recalled (more than others did) having frequently brushed their teeth in the preceding two weeks (Ross et al., 1981).

FIGURE 8.20 below reminds us that as we process information, we filter, alter, or lose much of it. So why were my family and I so far off in our estimates of the cookies we had eaten? Was it an encoding problem? (Did we just not notice what we had eaten?) Was it a storage problem? (Might our memories of cookies, like Ebbinghaus’ memory of nonsense syllables, have melted away almost as fast as the cookies themselves?) Or was the information still intact but not retrievable because it would be embarrassing to remember?2

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Figure 8.17: FIGURE 8.20  When do we forget? Forgetting can occur at any memory stage. As we process information, we filter, alter, or lose much of it.

repression in psychoanalytic theory, the basic defense mechanism that banishes from consciousness anxiety-arousing thoughts, feelings, and memories.

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Sigmund Freud might have argued that our memory systems self-censored this information. He proposed that we repress painful or unacceptable memories to protect our self-concept and to minimize anxiety. But the repressed memory lingers, he believed, and can be retrieved by some later cue or during therapy. Repression was central to Freud’s psychoanalytic theory (more on that in Chapter 13) and was a popular idea in mid-twentieth-century psychology and beyond. While an American study revealed that 81 percent of university students, and 60 to 90 percent of therapists (depending on their perspective), believe “traumatic memories are often repressed” (Patihis et al., 2014a,b), increasing numbers of memory researchers think repression rarely, if ever, occurs. People succeed in forgetting unwanted neutral information (yesterday’s parking place), but it’s harder to forget emotional events (Payne & Corrigan, 2007). Thus, we may have intrusive memories of the very same traumatic experiences we would most like to forget.

RETRIEVE IT

Question

dY/rvZMKpyDAWullXGHq4MbqkqaF+v331zMsafMqD5RrSf3IMHBeW7EdPpklNOdLIDF5XRotfL+bbWlYbTZ6013bsN8vTHWlNZIlcal8nqeSrECyO9qu/bfxNKLIsqcNtbJCFRws+TK3RcvdK9PMtQ==
ANSWER: (1) Encoding failure: Unattended information never entered our memory system. (2) Storage decay: Information fades from our memory. (3) Retrieval failure: We cannot access stored information accurately, sometimes due to interference or motivated forgetting.

Memory Construction Errors

8-16 How do misinformation, imagination, and source amnesia influence our memory construction? How do we decide whether a memory is real or false?

reconsolidation a process in which previously stored memories, when retrieved, are potentially altered before being stored again.

Memory is not precise. Like scientists who infer a dinosaur’s appearance from its remains, we infer our past from stored information plus what we later imagined, expected, saw, and heard. We don’t just retrieve memories, we reweave them. Like Wikipedia pages, memories can be continuously revised. When we “replay” a memory, we often replace the original with a slightly modified version (Hardt et al., 2010). (Memory researchers call this reconsolidation.) So, in a sense, said Joseph LeDoux (2009), “your memory is only as good as your last memory. The fewer times you use it, the more pristine it is.” This means that, to some degree, “all memory is false” (Bernstein & Loftus, 2009b).

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David Sipress

Despite knowing all this, I [DM] recently rewrote my own past. It happened at an international conference, where memory researcher Elizabeth Loftus (2012) was demonstrating how memory works. Loftus showed us a handful of individual faces that we were later to identify, as if in a police lineup. Then, she showed us some pairs of faces, one face we had seen earlier and one we had not, and asked us to identify the one we had seen. But one pair she had slipped in included two new faces, one of which was rather like a face we had seen earlier. Most of us understandably but wrongly identified this face as one we had previously seen. To climax the demonstration, when she showed us the originally seen face and the previously chosen wrong face, most of us picked the wrong face! As a result of our memory reconsolidation, we—an audience of psychologists who should have known better—had replaced the original memory with a false memory.

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Clinical researchers have experimented with people’s memory reconsolidation. They had people recall a traumatic or negative experience, then disrupt the reconsolidation of that memory with a drug or brief, painless electroconvulsive shock (Kroes et al., 2014; Lonergan, 2013). If, indeed, it becomes possible to erase your memory for a specific traumatic experience—by reactivating your memory and then disrupting its storage—would you wish for this? If brutally assaulted, would you welcome having your memory of the attack and its associated fears deleted?

Misinformation and Imagination Effects

In more than 200 experiments involving more than 20,000 people, Loftus has shown how eyewitnesses reconstruct their memories after a crime or an accident. In one experiment, two groups of people watched a film clip of a traffic accident and then answered questions about what they had seen (Loftus & Palmer, 1974). Those asked, “About how fast were the cars going when they smashed into each other?” gave higher speed estimates than those asked, “About how fast were the cars going when they hit each other?” A week later, when asked whether they recalled seeing any broken glass, people who had heard smashed were more than twice as likely to report seeing glass fragments (FIGURE 8.21). In fact, the film showed no broken glass.

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Figure 8.18: FIGURE 8.21  Memory construction In this experiment, people viewed a film clip of a car accident (left). Those who later were asked a leading question recalled a more serious accident than they had witnessed (Loftus & Palmer, 1974).

misinformation effect when misleading information has corrupted one’s memory of an event.

In many follow-up experiments around the world, others have witnessed an event, received or not received misleading information about it, and then taken a memory test. The repeated result is a misinformation effect: When exposed to misleading information, despite feeling confident, we tend to misremember. A yield sign becomes a stop sign, hammers become screwdrivers, Coke cans become peanut cans, breakfast cereal becomes eggs, and a clean-shaven man morphs into a man with a mustache (Loftus et al., 1992).

“Memory is insubstantial. Things keep replacing it. Your batch of snapshots will both fix and ruin your memory. . . . You can’t remember anything from your trip except the wretched collection of snapshots.”

Annie Dillard, “To Fashion a Text,” 1988

So powerful is the misinformation effect that it can influence later attitudes and behaviors (Bernstein & Loftus, 2009a). One experiment falsely suggested to some Dutch university students that, as children, they became ill after eating spoiled egg salad (Geraerts et al., 2008). After absorbing that suggestion, they were less likely to eat egg-salad sandwiches, both immediately and four months later. Even repeatedly imagining nonexistent actions and events can create false memories. In one recent experiment, people were prompted to recall two events from their past—one a false event that involved committing a crime. Later, 70 percent reported a detailed false memory of having committed the crime (Shaw & Porter, 2015).

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© D. Hurst/Alamy

Digitally altered photos have also produced this imagination inflation. In experiments, researchers have altered photos from a family album to show some family members taking a hot-air balloon ride. After viewing these photos (rather than photos showing just the balloon), children reported more false memories and indicated high confidence in those memories. When interviewed several days later, they reported even richer details of their false memories (Strange et al., 2008; Wade et al., 2002).

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False memories More than 5000 Slate magazine readers were asked whether they remembered various world events—three real, and one of five randomly selected false events (Frenda et al., 2013). For example, when asked if they recalled U.S. President Barack Obama’s shaking hands with Iran’s former president, Mahmoud Ahmadinejad, 26 percent recalled the event—despite it never having happened. (Ahmadinejad’s head was put into another photo.)
Juan Barreto/AFP/Getty Images

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In the discussion of mnemonics, we gave you six words and told you we would quiz you about them later. How many of these words can you now recall? Of these, how many are high-imagery words? How many are low-imagery? (ANSWER)

In British and Canadian university surveys, nearly one-fourth of students have reported autobiographical memories that they later realized were not accurate (Mazzoni et al., 2010). I [DM] empathize. For decades, my cherished earliest memory was of my parents getting off the bus and walking to our house, bringing my baby brother home from the hospital. When, in middle age, I shared that memory with my father, he assured me they did not bring their newborn home on the Seattle Transit System. The human mind, it seems, comes with built-in Photoshopping software.

“It isn’t so astonishing, the number of things I can remember, as the number of things I can remember that aren’t so.”

Author Mark Twain (1835-1910)

Source Amnesia

source amnesia attributing to the wrong source an event we have experienced, heard about, read about, or imagined. (Also called source misattribution.) Source amnesia, along with the misinformation effect, is at the heart of many false memories.

Among the frailest parts of a memory is its source. We may recognize someone but have no idea where we have seen the person. We may dream an event and later be unsure whether it really happened. We may misrecall how we learned about something (Henkel et al., 2000). Psychologists are not immune to this process. Famed child psychologist Jean Piaget was startled as an adult to learn that a vivid, detailed memory from his childhood—a nursemaid’s thwarting his kidnapping—was utterly false. He apparently constructed the memory from repeatedly hearing the story (which his nursemaid, after undergoing a religious conversion, later confessed had never happened). In attributing his “memory” to his own experiences, rather than to his nursemaid’s stories, Piaget exhibited source amnesia (also called source misattribution). Misattribution is at the heart of many false memories. Authors and songwriters sometimes suffer from it. They think an idea came from their own creative imagination, when in fact they are unintentionally plagiarizing something they earlier read or heard.

Debra Poole and Stephen Lindsay (1995, 2001, 2002) demonstrated source amnesia among preschoolers. They had the children interact with “Mr. Science,” who engaged them in activities such as blowing up a balloon with baking soda and vinegar. Three months later, on three successive days, their parents read them a story describing some things the children had experienced with Mr. Science and some they had not. When a new interviewer asked what Mr. Science had done with them—“Did Mr. Science have a machine with ropes to pull?”—4 in 10 children spontaneously recalled him doing things that had happened only in the story.

Because the misinformation effect and source amnesia happen outside our awareness, it is nearly impossible to sift suggested ideas out of the larger pool of real memories (Schooler et al., 1986). Perhaps you can recall describing a childhood experience to a friend and filling in memory gaps with reasonable guesses and assumptions. We all do it, and after more retellings, those guessed details—now absorbed into our memories—may feel as real as if we had actually experienced them (Roediger et al., 1993). False memories, like fake diamonds, seem real.

déjà vu that eerie sense that “I’ve experienced this before.” Cues from the current situation may unconsciously trigger retrieval of an earlier experience.

Source amnesia also helps explain déjà vu (French for “already seen”). Two-thirds of us have experienced this fleeting, eerie sense that “I’ve been in this exact situation before.” It happens most commonly to well-educated, imaginative young adults, especially when tired or stressed (Brown, 2003, 2004; McAneny, 1996). Some wonder, “How could I recognize a situation I’m experiencing for the first time?” Others may think of reincarnation (“I must have experienced this in a previous life”) or precognition (“I viewed this scene in my mind before experiencing it”).

“Do you ever get that strange feeling of vujà dé? Not déjà vu; vujà dé. It’s the distinct sense that, somehow, something just happened that has never happened before. Nothing seems familiar. And then suddenly the feeling is gone. Vujà dé.”

Comedian George Carlin (1937–2008), in Funny Times, December 2001

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The key to déjà vu seems to be familiarity with a stimulus without a clear idea of where we encountered it before (Cleary, 2008). Normally, we experience a feeling of familiarity (thanks to temporal lobe processing) before we consciously remember details (thanks to hippocampus and frontal lobe processing). When these functions (and brain regions) are out of sync, we may experience a feeling of familiarity without conscious recall. Our amazing brains try to make sense of such an improbable situation, and we get an eerie feeling that we’re reliving some earlier part of our life. Our source amnesia forces us to do our best to make sense of an odd moment.

Discerning True and False Memories

Because memory is reconstruction as well as reproduction, we can’t be sure whether a memory is real by how real it feels. Much as perceptual illusions may seem like real perceptions, unreal memories feel like real memories.

False memories can be persistent. Imagine that we were to read aloud a list of words such as candy, sugar, honey, and taste. Later, we ask you to recognize the presented words from a larger list. If you are at all like the people tested by Henry Roediger and Kathleen McDermott (1995), you would err three out of four times—by falsely remembering a nonpresented similar word, such as sweet. We more easily remember the gist than the words themselves.

Memory construction helps explain why about 75 percent of 301 convicts exonerated by later DNA testing had been misjudged based on faulty eyewitness identification (Lilienfeld & Byron, 2013). It explains why “hypnotically refreshed” memories of crimes so easily incorporate errors, some of which originate with the hypnotist’s leading questions (“Did you hear loud noises?”). It explains why dating partners who fell in love have overestimated their first impressions of one another (“It was love at first sight”), while those who broke up underestimated their earlier liking (“We never really clicked”) (McFarland & Ross, 1987). And it explains why people asked how they felt 10 years ago about marijuana or gender issues recalled attitudes closer to their current views than to the views they had actually reported a decade earlier (Markus, 1986). People tend to recall having always felt as they feel today (Mazzoni & Vannucci, 2007). As George Vaillant (1977, p. 197) noted after following adult lives through time, “It is all too common for caterpillars to become butterflies and then to maintain that in their youth they had been little butterflies. Maturation makes liars of us all.”

image To participate in a simulated experiment on false memory formation, and to review related research, visit LaunchPad’s PsychSim 6: Can You Trust Your Memory? For a 5-minute demonstration and explanation of a false memory experiment, see LaunchPad’s Video—Creating False Memories: A Laboratory Study, below.

Children’s Eyewitness Recall

8-17 How reliable are young children’s eyewitness descriptions?

If memories can be sincere, yet sincerely wrong, might children’s recollections of sexual abuse be prone to error? “It would be truly awful to ever lose sight of the enormity of child abuse,” observed Stephen Ceci (1993). Yet Ceci and Maggie Bruck’s (1993, 1995) studies of children’s memories have made them aware of how easily children’s memories can be molded. For example, they asked 3-year-olds to show on anatomically correct dolls where a pediatrician had touched them. Of the children who had not received genital examinations, 55 percent pointed to either genital or anal areas.

In other experiments, the researchers studied the effect of suggestive interviewing techniques (Bruck & Ceci, 1999, 2004). In one study, children chose a card from a deck of possible happenings, and an adult then read the card to them. For example, “Think real hard, and tell me if this ever happened to you. Can you remember going to the hospital with a mousetrap on your finger?” In interviews, the same adult repeatedly asked children to think about several real and fictitious events. After 10 weeks of this, a new adult asked the same question. The stunning result: 58 percent of preschoolers produced false (often vivid) stories regarding one or more events they had never experienced (Ceci et al., 1994). Here’s one:

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My brother Colin was trying to get Blowtorch [an action figure] from me, and I wouldn’t let him take it from me, so he pushed me into the wood pile where the mousetrap was. And then my finger got caught in it. And then we went to the hospital, and my mommy, daddy, and Colin drove me there, to the hospital in our van, because it was far away. And the doctor put a bandage on this finger.

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© Darren Matthews/Alamy

Given such detailed stories, professional psychologists who specialize in interviewing children could not reliably separate the real memories from the false ones. Nor could the children themselves. The above child, reminded that his parents had told him several times that the mousetrap incident never happened—that he had imagined it—protested, “But it really did happen. I remember it!” In another experiment, preschoolers merely overheard an erroneous remark that a magician’s missing rabbit had gotten loose in their classroom. Later, when the children were suggestively questioned, 78 percent of them recalled actually seeing the rabbit (Principe et al., 2006). “[The] research leads me to worry about the possibility of false allegations. It is not a tribute to one’s scientific integrity to walk down the middle of the road if the data are more to one side,” said Ceci (1993). (See Thinking Critically About: Repressed or Constructed Memories of Abuse?)

image image IMMERSIVE LEARNING Consider how researchers have studied these issues with LaunchPad’s How Would You Know If People’s Memories Are Accurate?

Children can, however, be accurate eyewitnesses. When questioned about their experiences in neutral words they understood, children often accurately recalled what happened and who did it (Goodman, 2006; Howe, 1997; Pipe, 1996). And when interviewers used less suggestive, more effective techniques, even 4- to 5-year-old children produced more accurate recall (Holliday & Albon, 2004; Pipe et al., 2004). Children were especially accurate when they had not talked with involved adults prior to the interview and when their disclosure was made in a first interview with a neutral person who asked nonleading questions.

Like children (whose frontal lobes have not fully matured), older adults—especially those whose frontal lobe functioning has declined—are more susceptible than young adults to false memories. This makes older adults more vulnerable to scams, as when a repair person overcharges by falsely claiming, “I told you it would cost x, and you agreed to pay” (Jacoby et al., 2005; Jacoby & Rhodes, 2006; Roediger & Geraci, 2007; Roediger & McDaniel, 2007).

Improving Memory

8-19 How can you use memory research findings to do better in this and other courses?

Biology’s findings benefit medicine. Botany’s findings benefit agriculture. So, too, can psychology’s research on memory benefit education. Here, for easy reference, is a summary of some research-based suggestions that can help you remember information when you need it. The SQ3R—Survey, Question, Read, Retrieve, Review—study technique used in this book incorporates several of these strategies:

Rehearse repeatedly. To master material, use distributed (spaced) practice. To learn a concept, give yourself many separate study sessions. Take advantage of life’s little intervals—riding a bus, walking across campus, waiting for class to start. New memories are weak; exercise them and they will strengthen. To memorize specific facts or figures, Thomas Landauer (2001) has advised, “rehearse the name or number you are trying to memorize, wait a few seconds, rehearse again, wait a little longer, rehearse again, then wait longer still and rehearse yet again. The waits should be as long as possible without losing the information.” Reading complex material with minimal rehearsal yields little retention. Rehearsal and critical reflection help more. As the testing effect has shown, it pays to study actively. Taking lecture notes in longhand, which requires summarizing material in your own words, leads to better retention than does verbatim laptop note taking. “The pen is mightier than the keyboard,” note researchers Pam Mueller and Daniel Oppenheimer (2014).

311

THINKING CRITICALLY ABOUT

Repressed or Constructed Memories of Abuse?

8-18 Why are reports of repressed and recovered memories so hotly debated?

The research on source amnesia and the misinformation effect raises concerns about therapist-guided “recovered” memories. There are two tragedies related to adult recollections of child abuse. One happens when people don’t believe abuse survivors who tell their secret. The other happens when innocent people are falsely accused.

Some well-intentioned therapists have reasoned with patients that “people who’ve been abused often have your symptoms, so you probably were abused. Let’s see if, aided by hypnosis or drugs, or helped to dig back and visualize your trauma, you can recover it.” Patients exposed to such techniques may then form an image of a threatening person. With further visualization, the image grows more vivid. The patient ends up stunned, angry, and ready to confront or sue the remembered abuser. The accused person (often a parent or relative) is equally stunned and devastated, and vigorously denies the accusation.

Critics are not questioning most therapists’ professionalism. Nor are they questioning the accusers’ sincerity; even if false, their memories are heartfelt. Critics’ charges are specifically directed against clinicians who have used “memory work” techniques, such as “guided imagery,” hypnosis, and dream analysis. In his discussion of the “false memory wars” of the 1980s and 1990s, science writer Martin Gardner (2006) argued that “thousands of families were cruelly ripped apart,” with “previously loving adult daughters” suddenly accusing fathers. Irate clinicians countered that those who discredit recovered memories of abuse are adding to abused people’s trauma and playing into the hands of child molesters.

Is there a sensible common ground that might resolve psychology’s “memory war,” which exposed researcher and expert witness Elizabeth Loftus (2011) to “relentless vitriol and harassment”? Professional organizations (the American Medical, American Psychological, and American Psychiatric Associations; the Australian Psychological Society; the British Psychological Society; and the Canadian Psychiatric Association) have convened study panels and issued public statements, and greater agreement is emerging (Patihis et al., 2014a). Those committed to protecting abused children and those committed to protecting wrongly accused adults have agreed on the following:

  • Sex abuse happens. And it happens more often than we once supposed. Although sexual abuse can leave its victims at risk for problems ranging from sexual dysfunction to depression (Freyd et al., 2007), there is no characteristic “survivor syndrome”—no group of symptoms that lets us spot victims of sexual abuse (Kendall-Tackett et al., 1993).

  • Injustice happens. Some innocent people have been falsely convicted. And some guilty people have evaded responsibility by casting doubt on their truth-telling accusers.

  • Forgetting happens. Many of those actually abused were either very young when abused or may not have understood the meaning of their experience—circumstances under which forgetting is common. Forgetting isolated past events, both negative and positive, is an ordinary part of everyday life.

  • Recovered memories are commonplace. Cued by a remark or an experience, we all recover memories of long-forgotten events, both pleasant and unpleasant. What psychologists debate is twofold: Does the unconscious mind sometimes forcibly repress painful experiences? If so, can these experiences be retrieved by certain therapist-aided techniques? (Memories that surface naturally are more likely to be verified [Geraerts et al., 2007].)

  • Memories of events before age 3 are unreliable. We cannot reliably recall happenings from our first three years. As noted earlier, this infantile amnesia happens because our brain pathways have not yet developed enough to form the kinds of memories we will form later in life. Most psychologists—including most clinical and counseling psychologists—therefore doubt “recovered” memories of abuse during infancy (Gore-Felton et al., 2000; Knapp & VandeCreek, 2000). The older a child was when suffering sexual abuse, and the more severe the abuse, the more likely it is to be remembered (Goodman et al., 2003).

  • Memories “recovered” under hypnosis or the influence of drugs are especially unreliable. Under hypnosis, people will incorporate all kinds of suggestions into their memories, even memories of “past lives.”

  • Memories, whether real or false, can be emotionally upsetting. Both the accuser and the accused may suffer when what was born of mere suggestion becomes, like an actual trauma, a stinging memory that drives bodily stress (McNally, 2003, 2007). Some people knocked unconscious in unremembered accidents know this all too well. They have later developed stress disorders after being haunted by memories they constructed from photos, news reports, and friends’ accounts (Bryant, 2001).

So, does repression of threatening memories ever occur? Or is this concept—the cornerstone of Freud’s theory and of so much popular psychology—misleading? Chapter 13 will return to this hotly debated issue. But this much appears certain: The most common response to a traumatic experience (witnessing a loved one’s murder, being terrorized by a hijacker or a rapist, losing everything in a natural disaster) is not banishment of the experience into the unconscious. Rather, such experiences are typically etched on the mind as vivid, persistent, haunting memories (Porter & Peace, 2007). As Robert Kraft (2002) said of the experience of those trapped in the Nazi death camps, “Horror sears memory, leaving . . . the consuming memories of atrocity.”

“When memories are ‘recovered’ after long periods of amnesia, particularly when extraordinary means were used to secure the recovery of memory, there is a high probability that the memories are false.”

Royal College of Psychiatrists Working Group on Reported Recovered Memories of Child Sexual Abuse (Brandon et al., 1998)

RETRIEVE IT

Question

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ANSWER: It will be important to remember the key points agreed upon by most researchers and professional associations: Sexual abuse, injustice, forgetting, and memory construction all happen; recovered memories are common; memories from before age 3 are unreliable; memories claimed to be recovered through hypnosis or drug influence are especially unreliable; and memories, whether real or false, can be emotionally upsetting.

312

image
Thinking and memory Actively thinking as we read, by rehearsing and relating ideas, and by making the material personally meaningful, yields the best retention.
© Sigrid Olsson/PhotoAlto/Corbis

Make the material meaningful. You can build a network of retrieval cues by taking textbook and class notes in your own words. Apply the concepts to your own life. Form images. Understand and organize information. Relate the material to what you already know or have experienced. As William James (1890) suggested, “Knit each new thing on to some acquisition already there.” Restate concepts in your own words. Mindlessly repeating someone else’s words won’t supply many retrieval cues. On an exam, you may find yourself stuck when a question uses phrasing different from the words you memorized.

Activate retrieval cues. Mentally re-create the situation and the mood in which your original learning occurred. Jog your memory by allowing one thought to cue the next.

Use mnemonic devices. Associate items with peg words. Make up a story that incorporates vivid images of the items. Chunk information into acronyms. Create rhythmic rhymes (“i before e, except after c”).

Minimize interference. Study before sleep. Do not schedule back-to-back study times for topics that are likely to interfere with each other, such as Spanish and French.

Sleep more. During sleep, the brain reorganizes and consolidates information for long-term memory. Sleep deprivation disrupts this process. Even 10 minutes of waking rest enhances memory of what we have read (Dewar et al., 2012). So, after a period of hard study, perhaps just sit or lie down for a few minutes before tackling the next subject.

Test your own knowledge, both to rehearse it and to find out what you don’t yet know. Don’t be lulled into overconfidence by your ability to recognize information. Test your recall using the periodic Retrieve It items and the numbered Learning Objective and Testing Effect questions in the Review sections. Outline sections using a blank page. Define the terms and concepts listed at each section’s end before turning back to their definitions. Take practice tests; the online resources that accompany many textbooks, including this one, are a good source for such tests.

RETRIEVE IT

Question

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ANSWER: Rehearse repeatedly to boost long-term recall. Schedule spaced (not crammed) study times. Spend more time rehearsing or actively thinking about the material. Make the material personally meaningful, with well-organized and vivid associations. Refresh your memory by returning to contexts and moods to activate retrieval cues. Use mnemonic devices. Minimize interference. Plan for a complete night's sleep. Test yourself repeatedly—retrieval practice is a proven retention strategy.

REVIEW Forgetting, Memory Construction, and Improving Memory

313

Learning Objectives

Test Yourself by taking a moment to answer each of these Learning Objective Questions (repeated here from within the chapter). Research suggests that trying to answer these questions on your own will improve your long-term memory of the concepts (McDaniel et al., 2009).

Question

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ANSWER: Anterograde amnesia is an inability to form new memories. Retrograde amnesia is an inability to retrieve old memories. Normal forgetting can happen because we have never encoded information (encoding failure); because the physical trace has decayed (storage decay); or because we cannot retrieve what we have encoded and stored (retrieval failure). Retrieval problems may result from proactive (forward-acting) interference, as prior learning interferes with recall of new information, or from retroactive (backward-acting) interference, as new learning disrupts recall of old information. Some believe that motivated forgetting occurs, but researchers have found little evidence of repression.

Question

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ANSWER: Memories can be continually revised when retrieved, a process memory researchers call reconsolidation. In experiments demonstrating the misinformation effect, people have formed false memories, incorporating misleading details after receiving the wrong information after an event or after repeatedly imagining and rehearsing something that never happened. When we reassemble a memory during retrieval, we may attribute it to the wrong source (source amnesia). Source amnesia may help explain déjà vu. False memories feel like real memories and can be persistent but are usually limited to the gist of the event.

Question

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ANSWER: Children are susceptible to the misinformation effect, but if questioned in neutral words they understand, they can accurately recall events and people involved in them.

Question

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ANSWER: The debate (between memory researchers and some well-meaning therapists) focuses on whether most memories of early childhood abuse are repressed and can be recovered during therapy using “memory work” techniques often involving leading questions or hypnosis. Psychologists now agree that (1) sexual abuse happens; (2) injustice happens; (3) forgetting happens; (4) recovered memories are commonplace; (5) memories of things that happened before age 3 are unreliable; (6) memories “recovered” under hypnosis or the influence of drugs are especially unreliable; and (7) memories, whether real or false, can be emotionally upsetting.

Question

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ANSWER: Memory research findings suggest the following strategies for improving memory: Study repeatedly, make material meaningful, activate retrieval cues, use mnemonic devices, minimize interference, sleep more, and test yourself to be sure you can retrieve, as well as recognize, material.

Terms and Concepts to Remember

Test yourself on these terms.

Question

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Experience the Testing Effect

Test yourself repeatedly throughout your studies. This will not only help you figure out what you know and don’t know; the testing itself will help you learn and remember the information more effectively thanks to the testing effect.

Question 8.13

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Question 8.14

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Question 8.15

3. The hour before sleep is a good time to memorize information, because going to sleep after learning new material minimizes utaHAW4n9BZXLk+4Wq8cfQ== interference.

Question 8.16

4. Freud proposed that painful or unacceptable memories are blocked from consciousness through a mechanism called 9jVmZ5rxgNhI/0EEynrwjQ== .

Question 8.17

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Question 8.18

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ANSWER: Eliza's immature hippocampus and lack of verbal skills would have prevented her from encoding an explicit memory of the wedding reception at the age of two. It's more likely that Eliza learned information (from hearing the story repeatedly) that she eventually constructed into a memory that feels very real.

Question 8.19

7. We may recognize a face at a social gathering but be unable to remember how we know that person. This is an example of OY7FQcU5/j85Ux97wmDcgIw0ZRc= .

Question 8.20

8. When a situation triggers the feeling that “I've been here before,” you are experiencing tS4mKGVKVEI3Agp9 .

Question 8.21

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Question 8.22

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Use image to create your personalized study plan, which will direct you to the resources that will help you most in image .