image
Figure 10.7 Incentive Compatibility
(a) Before charging a quantity discount to obsessed traders, E*TRADE needs to ensure that its pricing strategy is incentive-compatible. At Pu = $30 per trade, uninterested traders make Qu trades and receive surplus A. At the quantity and price offered to obsessed traders (Qo, Po), their surplus is reduced by area L but increases by area B. Uninterested traders will choose to pay $30 per trade if area B is greater than area L.
(b) Under the pricing policy for uninterested traders, obsessed traders would have to pay both a higher price (Pu = $30 > Pu = $9) and make fewer trades per month (Qo > Qu). Therefore, the quantity discount is incentive-compatible for these traders.