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Figure 8.16 Deriving the Long-Run Industry Supply Curve
(a) The original long-run equilibrium for an industry is (P1, Q1) at the intersection between the long-run supply curve SLR and the original demand curve D1. After a change in tastes, demand increases to D2, price increases to P2, and firms earn positive economic profits in the short run. In the long run, new firms enter the industry, shifting the short-run supply curve to S2 until it reaches the long-run equilibrium price P1 at the new equilibrium quantity Q2.(b) At the long-run market price P1, the representative firm earns zero economic profit and produces quantity image. When market demand rises, the market price increases to P2 and the firm’s output increases to image. At this combination, the firm earns positive economic profit. As entry into the industry occurs, the price falls back to P1, and the firm reduces its output to image. At this point, the firm earns zero economic profit.