FIGURE 10.8
How Social Roles Can Determine Stereotypes
(a) With no other information, people assume that women are more communal than men and that (b) men are more agentic than women. But social roles might explain these stereotypes: Homemakers (either male or female) are assumed to be more communal than employees, and employees (either male or female) are assumed to be more agentic.
[Data source: Data from Eagly & Steffen (1984)]