FIGURE 8.12
Knowledge Is Power
When participants in this study were trained to spot deceptive advertising tactics, they were less persuaded by testimonials given by actors (illegitimate authorities) than were control participants not given this training. They were also more persuaded than untrained participants by testimonials given by legitimate authorities.
Knowledge Is Power
When participants in this study were trained to spot deceptive advertising tactics, they were less persuaded by testimonials given by actors (illegitimate authorities) than were control participants not given this training. They were also more persuaded than untrained participants by testimonials given by legitimate authorities.
[Data source: Sagarin et al. (2002)]