FIGURE 8.13
Predicting Behavior
Attitudes predict behavior better when they are phrased in a very specific way. In 1979, women’s use of the Pill was unrelated to their general attitudes toward birth control but was correlated with their attitudes toward the Pill and toward taking the Pill.
Predicting Behavior
Attitudes predict behavior better when they are phrased in a very specific way. In 1979, women’s use of the Pill was unrelated to their general attitudes toward birth control but was correlated with their attitudes toward the Pill and toward taking the Pill.
[Data source: Davidson & Jaccard (1979)]