“Family Values”
During the 1980 presidential campaign, the Reverend Jerry Falwell, pictured here with Phyllis Schlafly, supported Ronald Reagan and the Republican Party with “I Love America” rallies around the country. Falwell, head of the Moral Majority, helped to bring a new focus on “family values” to American politics in the late 1970s. This was a conservative version of the emphasis on male-breadwinner nuclear families that had long been characteristic of American values. AP/Wide World Photos.