Document 22-6: Westinghouse Advertisement (1924) and Chevrolet Advertisement (1927)
Advertising the American Dream
Westinghouse Advertisement (1924) and Chevrolet Advertisement (1927)
After an initial postwar recession, many sectors of the American economy rebounded, inducing the middle and upper class to indulge in a consumer culture manufactured by sophisticated marketers and advertisers. Americans bought products to adorn themselves and their homes in the latest and most modern fashions. Not everyone had the means to participate, and even those who purchased their way to happiness often did so on borrowed money, an overextension that snapped when the stock market crashed. These advertisements show the marketing strategies used to sell goods and an ideal of the good life.
Source: Westinghouse Advertisement (1924), The Granger Collection, New York.
Source: Chevrolet Advertisement (1927), The Granger Collection, New York.
READING AND DISCUSSION QUESTIONS
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