The Whigs Win the White House

Van Buren was clearly vulnerable as he faced reelection in 1840. Eager to exploit the Democrats’ weakness, the Whig Party organized its first national convention that fall and united behind military hero William Henry Harrison (see chapter 9). Harrison was born to a wealthy planter family in Virginia, but the sixty-eight-year-old soldier was portrayed as a self-made man who lived in a simple log cabin in Indiana. His running mate, John Tyler, another Virginia gentleman and a onetime Democrat, joined the Whigs because of his opposition to Jackson’s stand on nullification. Whig leaders hoped he would attract southern voters. Taking their cue from the Democrats, the Whigs organized rallies, barbecues, parades, and mass meetings. They turned the tables on their foe by portraying Van Buren as an aristocrat who enjoyed fine wines and expensive clothes and Harrison as the hero of the common man. Reminding voters that Harrison had defeated Tenskwatawa at the Battle of Tippecanoe, the Whigs adopted the slogan “Tippecanoe and Tyler Too.”

Explore

See Document 10.5 for a poster from Harrison’s “log cabin” campaign.

The Whigs also welcomed women into the campaign. By 1840 thousands of women had circulated petitions against Cherokee removal, organized temperance societies, promoted religious revivals, and joined charitable associations. They embodied the kind of moral force that the Whig Party claimed to represent. In October 1840, Whig senator Daniel Webster spoke to a gathering of 1,200 women. He praised women’s moral virtues and asked audience members to encourage their brothers and husbands to vote for Harrison.

The Whig strategy paid off handsomely on election day when some 80 percent of eligible voters cast ballots. Harrison won easily, and the Whigs gained a majority in Congress. Yet the election’s promise was shattered when “old Tippecanoe” died of pneumonia a month after his inauguration. Whigs in Congress now had to deal with John Tyler, whose sentiments were largely southern and Democratic. Frustrating Whig plans for reform with vetoes, Tyler allowed the Democratic Party to regroup and set the stage for close elections in 1844 and 1848.

Review & Relate

How and why did Indian nations in the Southeast resist removal to the West while some Indians in the West forged ties with U.S. markets?

What events and developments led to a Whig victory in the election of 1840?