Document 21.1 General Electric Refrigerator Advertisement, 1928

General Electric Refrigerator Advertisement, 1928

The 1920s boom in the production of household goods posed a challenge for business marketers and advertisers. They had to convince consumers that items once regarded as luxuries were now necessities that would improve their lives. Many of these advertisements were directed at women who, as housewives, managed the family budget and made the purchases. The General Electric Company played a leading role in winning women over to buying their products.

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